Question by antdud2002: Can someone tell me what is Don Corneliuss of “Soul train” fame host of the 70’s . What is he doing now/, How
How did Cornelius career come about?

Best answer:

Answer by LADY GEMINI
In 1966 he broadcasted a radio show in Chicago.

In 1968 he was sports anchorman on Wciu-Tv Channel 26 in Chicago.

Soul Train first aired in 1971 in 7 sities.

Answer by mindquest
Don Cornelius (born September 27, 1936 in Chicago, Illinois) is an American television producer, best known for his role as the host, between 1971 and 1993, of the syndicated television program Soul Train, which he also created and which he still produces through his production company, Don Cornelius Productions. He is known for his rather deep voice. Don Cornelius, the show’s creator, began his career in radio broadcasting in Chicago in November of 1966. At a time when African Americans were systematically denied media careers, Cornelius’ left his $ 250-a-week job selling insurance for Golden State Mutual Life to work in the news department at WVON radio for $ 50.00 a week. It was a bold move, and clearly marked his committed optimism. By seizing a small opportunity to work in radio broadcasting, Cornelius was able to study broadcasting first hand. His career advancement in radio included employment as a substitute disc jockey and host of talk shows. Radio broadcasting techniques informed Cornelius’ vision of the television program Soul Train.

By February 1968, Cornelius was a sports anchorman on the Black oriented news program, “A Black’s View of the News” on WCIU-TV, Channel 26, a Chicago UHF TV station specializing in ethnic programming. Cornelius pitched his idea for a black-oriented dance show to the management of WCIU-TV the following year. The station agreed to Cornelius’ offer to produce the pilot at his own expense in exchange for studio space. The name Soul Train was taken from a local promotion Cornelius produced in 1969. To create publicity he hired several Chicago entertainers to perform live shows at up to four high schools on the same day. The caravan performances from school to school reminded the producer of a train.

Cornelius screened his pilot to several sponsors. Initially, no advertising representatives were impressed by his idea for black-oriented television. The first support came from Sears, Roebuck & Company, which used Soul Train to advertise phonographs. This small agreement provided only a fraction of the actual cost of producing and airing the program. Yet, with this commitment, Cornelius persuaded WCIU-TV to allow the one-hour program to air five afternoons weekly on a trial basis. The program premiered on WCIU-TV on 17 August 1970 and within a few days youth and young adult populations of Chicago were talking about this new local television breakthrough. The show also had the support of a plethora of Chicago-based entertainers. As an independent producer of the program, Cornelius acted as host, producer and salesman five days a week. He worked without a salary until the local advertising community began to recognize the program as a legitimate advertising vehicle, and Soul Train began to pay for itself.

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